It is easy to argue that there has never been a better time to create and innovate via collaborative efforts. In minute and major ways, people around the globe are accomplishing incredible achievements together, thanks to the elimination of geographical constraints.

Case in point: Last Friday a 5-minute, computer-animated short that resulted from the collaboration on Facebook of 58,000 people from 101 countries hit selected big screens. Set in a musical instrument shop, the short "Live Music " tells the story of Riff, a rock 'n' roll guitar, who falls in love to the wrong song but ends up with Vanessa, the classical violin of his dreams.

What makes this short unique is that it is the first result from an ambitious project called Mass Animation to collaboratively create animation on Facebook. Started in August 2008, Mass Animation enabled animators from around the globe to join the creative process from anywhere. They could animate with tools and models provided through Mass Animation, submit and view them through an application on Facebook and vote on the best animated shots. In the end, 51 animators' shots were selected for inclusion in "Live Music."
source: facebook´s blog


Check out the short Making Of: video below to hear the thoughts from some in this diverse group of collaborators, and as you might expect, there´s an enjoyably wide range of English accents on display.

By the way, it´s on iTunes, if you´re interested.