Two summers ago I picked up the book  ¨Made to Stick¨; I packed it in my suitcase along with my other beach books and it quickly became my stand-out book that summer. If you often need to get your message across, and make it stick, then please read this book if you haven´t already! 

I am a big fan of these insightful, clever  brothers, and I make it a point to keep tabs on what they put out. Which brings me to my latest ¨Heath¨ discovery.  Take a few minutes to check out this video of Dan Heath taking about how to create a meaningful mission statement. If you want some more of his thoughts, here´s a link to a paper with  5 tips expanded.

You will probably find his style quite conversational; let me know any jargon questions you have.