Today in Exploring Words we explore the various forms and uses of the word GO. You will find the various forms used in business sentences along with a corresponding audio at the end of the post.

Go ahead....enjoy!



go: (v)
After four months of revisions, the website will finally be going live later today.
Cost of living has been steadily going up in the last decade.
The value of my stock portfolio has gone down substantially since 2008.
He was fired after he went back on his word and didn´t offer full disclosure of the firms activities to the Board.

go-between: (n)
In order to succeed in some of the Asian markets,  many firms contract the services of a go-between who is well connected in each particular market.

gofer: (n)
The current CEO of the Studio first started off as a gofer on a small scale production; he spent most of his time running errands and forming relationships

going concern:(n)
His company is no longer a going concern as it went bankrupt earlier this year.
The going concern value of Barcardi has attracted many entrants into the spirits market over the years.

going-rate pricing: (n)
After evaluating the market conditions, the marketing team decided to adopt a going-rate pricing strategy to launch their new product.

going: (adj)
She is a very capable negotiator, in fact she negotiated her salary to be about 20% above the going rate.


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