When the Amazing becomes the Expected

¨Today, if you go to an important meeting and the other people haven't bothered to Google you and your company, it's practically an offense. We're about to spend an hour together and you couldn't be bothered to look me up? It's expected, no longer amazing.¨
Seth Godin post ¨What´s expected vs. what´s amazing¨ 

Check out this short TED clip which is appropriately filed under jaw-dropping, to see how the physical world may interact with the data world. Now it´s amazing, I wonder when it will become the expected?



If you want to see more, go to this more recent TED video with Pranav Mistry.


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